social media increase sales case study

Understanding enough about social media is no tougher than learning to negotiate with purveyors or navigating the processes of obtaining licenses or permits. Does the product offer an extreme benefit? The U.S. Geological Survey’s  has a unique responsibility which is to  monitor and report earthquakes. Period: December 31, 2016 – January 31, 2017  Intel By hiring Garth to represent the brand they promoted the correct image that Levi’s has always strives for, authenticity.He’s just an ordinary guy, in an extra-ordinary position, sharing interesting stories, encouraging fun conversations and attempting to get everyone he can in a pair of 501 jeans. Namecheap Nice post Kyle! MTV has integrated Twitter with live TV. In only 1 month, our client was able to see a lift of $3,426.62 in online sales (from zero before). The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. 6.Etsy 5.Coffee Groundz Then every time the Twitter community talked about their experience, five to 10 people asked us about the organization, which led to some great leads.They were able to widen their reach by adding new experts and new topics. Needless to say, we’re always thrilled to help another company grow so we jumped at the opportunity. By regularly posting relevant and timely content, we are able to motivate engagement and increase sales for our client. But then, you followed up with companies like Nabbit. They needed to raise brand awareness and fast….. How did they overcome their problem? This is the most overlooked, yet valuable step in the process. A few weeks ago, LYFE received this email from the owner of an eCommerce candle company, Nidhi. • To make sure the Features stand out. Thanks! The popular brand joined Twitter in October 2007. They began their journey with Twitter by listening. The company found that their community was using Twitter to promote their handmade items for sale on Etsy. Our clients love having the peace of mind of knowing the marketing is working and having the time to focus on building their business. Phase 4: Measurement and Reporting They tweet to educate what is  is affecting the lives of millions of people. And time definitely is money. In Etsy’s experience they’ve found that Twitter is a valuable way to harness the creative minds of the community. Most importantly, they have fun with Twitter. 15. Comcast Create the Good Purchase Value: $2,943.91 More than likely at this stage, your competitors (primary or secondary) are already on social media. 16. JetBlue then began asking question in order to find out what the customers wanted. Phase 1: Research of Competitors and Customers. Today you’re going to discover how we helped an online brand drive over 152 online sales with only a $500 ad budget. These characteristics are all possible within Facebook and Instagram ad targeting options. Social media works. It takes a good amount of time to get results, but after enough tests, you will be able to see clear ROI. 22. Social Media Campaign Case Study: Always #LikeaGirl. We have a client who, because of budget reasons, wants to stop talking to their two year old highly engaged community until March…when it's sales season again. At over 80,000 followers its safe to say that BestBuy established a following by giving an incentive. Then we narrowed it to 8 finalists and and had them get votes to chose our next writer. For a small and member’s only organization this is quite the feat. As it turns out Twitter is one of the first places to indicate that an earthquake has occurred. Once she agreed to terms and our management fee, our process began. Thanks for the great post. And Why Does It Matter? He began to ask his followers to “come into the store and ask for J.R.” This gave him the oppurtunity to meet with every patron who asked for him, thus strengthening the bond with his followers. Case studies give us examples to learn from and situations to study. For the first time, we are revealing to the public more details on each phase of our strategy. They soon found that seconds after an earthquake people were tweeting about it. On Twitter the American Red Cross makes it their cause to inform about catastrophes or offers ways to find out about the  terrible events happening around the globe. American Apparel got their start on Twitter after some employees were playing around and setting up accounts. CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests September 1, 2017 ・ 3 min read Tom ・ Good food, road cycling and outdoor adventures are just some of the things that excite me in life. They soon realized that the best way to leverage Twitter and build a communal following was to promote The North Face branded content.. For instance. Through Facebook’s pixel we were able to successful track everything that truly matters. Here’s 1 of 20 different ads that contributed to the success. To connect with a young male demographic, Levi’s hired recent college grad Gareth Hornberger to manage their Twitter feed. This helps our team develop a strong understanding about our client. […], […] 3. Taloon.com got caught up in the trend towards social proof, with "Like” and "Share“ icons on their product pages. What steps are necessary to do this as quickly as possible and most cost effective? Users could tweet directly from the app, that MTV created with the help of Stamen Design…and tweet they did-194,000 times. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. Comcast has found a way to reinforce quality customer service with an appropriate Twitter name and proactive attitude when reaching customers. Sales people use social media to provide value to prospects by answering questions, responding to comments and by sharing content throughout the buying process – from awareness to consideration, until a prospect is ready to buy. At a social media seminar in Derby the Cafe owner had found her photographer, electrician and cake maker all through twitter. The customer avatar is a critical step in our process because it helps us wind down who exactly we will target and what engaging content to create based on the goals/pain points. In this case study, we’re going to show you step-by-step how to use social media to increase sales for our new clients. below for a brief overview of the results and continue reading for the full, in-depth, review. (12 months). 7. It’s difficult to be authentic when hiding behind a company logo. Now they use Twitter in a variety of ways ,alert followers to particularly creative products from Etsy sellers, share valuable tips & tricks, and provide information about upcoming events and promotions on the site. Realtors We actually worked on the Vistage case study you highlight and, I'm sad to say, things have deteriorated since June, when we stopped working with them. 19. Social Media Case Study: How Mahindra Two Wheelers Used Social Gaming For Its Brand Brand Name Mahindra Two Wheelers Limited Agency WAT Consult Objectives • To launch the unique Mahindra Centuro in a market cluttered with two wheelers. Phase 5: Optimization Lifecycle. Does the product solve a problem (better)? Comcast is handling an individuals issues publicly through Twitter. The North Face How did they do this? JetBlue was among the first corporate companies to join Twitter in 2007. By asking. What is not? For the viewers watching at home there was a live Twitter scoreboard. Turmeric benefits the quick healing of wounds and any other body pain. Their tweets do not typically revolve around Intel as they feel that people are people not brands or logos. Watch the short video (3 min.) You’ve probably heard of all the benefits of social media like…. Coffee Groundz is an independent coffee shop in Houston, TX. If you’re looking for a turnkey solution and a team dedicated to helping you increase sales through social media. So far you’ve seen how we helped increase sales for two unique small businesses. Amount Spent: $1,147.44  Great compilation, Kyle! American Cancer Society It can take multiple A/B split tests of audience and ads before finding the winning combinations. [eCommerce case study #7] Taloon.com ditched social buttons to boost sales by 12%. Now that we have research, it’s time to start the campaign right? Conclusion. On October 15,2010 one tweet from a BestBuy representative said,“It’s officially Free Phone Friday!! We usually do this when there is clear ROI and it’s time to increase the budget or audience size. They established themselves as a leader.This kind of integration creates a conversation  surrounding a live event on Twitter and at the actual event.MTV also stirred up some competition between the fans on Twitter. However, Teusnerwine, Coffee grounds, Teresa the Realtor are, for me, even more significant. Doubling sales through social media ... Additional objectives included a desire to increase adoption of SAP products and to provide a platform of innovation for SAP and its partners. In other words, we are tracking numbers that really impact a business’s success or failure. Does the product offer an extreme benefit? Additionally, Comcast announces via press releases the addition of a social media component to help customer service reach a large audience effectively. Gareth, a.k.a. A lesson to learn from Intel, Twitter builds community, connects people, and fosters relationships; and in order to do so requires authenticity. Even better, our client was able to see nearly an initial 3x return on his marketing investment, with an ad budget of only $30/day. Prior to signing on with LYFE, our client generated literally ZERO online sales. 17. Their next plan is to begin experimenting with paperless mobile coupon options and Twitter accounts for individual stores. What BestBuy has done is to create an interest among customers to keep them visiting their Twitter page. 25. Reach: 63,884 According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. We started using Twitter about a year ago and whilst it is still early days for us it is definitely a valuable tool. You will find no sales from December 1, 2016 – December 28, 2016 then a spike from December 29, 2016 – January 31, 2017. Your post was interesting because you covered people who are typically off of the beaten path. Now in 2010 JetBlue has nearly a million followers and is often cited as an example of small corporate twittering. ... plenty familiar with the fact that igniting emotion with your material is the key to hooking customers and making sales. We had writers write a post on their own blogs, link back to us, and then tweet it with the #flightster and shared their content. 10. Case Study: How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales! For this client, it was simple. Facebook Product Sales Case Study Samsung. Twitter also educates others about regional opportunities to get involved with good projects. In an effort to boost sales from its Latin American audiences, Samsung promoted the 2015 Argentina launch of the Galaxy S6 smartphone with a one-month Facebook campaign. […] 25 Case Studies Using Twitter to Increase Business and Sales | Kyle Lacy, Social Media – India… A list of case studies of companies using Twitter as a channel to interact with their customers, and the benefits gained. He shares behind-the-scenes access at Levi’s events and updates on new products. The Twitter account for BestBuy is an all exclusive look into the latest and greatest news from Best Buy,which  includes updates from employees, deals, event notices, and more. Now if this sounds good to you, then here’s our pitch. People began to anticipate the questions and were tweeting and blogging about it. The world of real estate requires communication between the buyer and the realtor. It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and it's still not too late for your team to enter. – spatially relevant, How to Build an Agile Marketing Team Using Trello and One Week Sprints, Inbound Funnel Definitions and Dashboard for Software Marketing Leaders, What I Learned After Spending Two Years in Venture Capital, Where Have I Been? Who wouldn’t like to spend $1,000 and make $10,000? Not all social media … Pepsi started usign Twitter to connect with customers on a more meaningful level. NAKED Pizza Check out the phones and/or order online here: http://bit.ly/1015FPF via @Coral_BestBuy”. November 19, 2015 meh5662. Period: of October 1, 2016 – November 1, 2016 (30 days) 8.American Apparel Many of her tweets are conversational. The initial use of Twitter was to share when their blog was updated. Providing an alternative way of viewing the ROI from social media, this case study from Cisco shows how social technologies saved them over $100,000 on a … A few of my clients that wanted to start a social media campaign are dragging their heels, only tweeting content maybe once a day and not engaging at all. This was evident during the 2010 Video Music Awards, which pulled in 11 million viewers. 20.U.S. […], […] Lacy, K. 25 Case Studies Using Twitter to Increase Business and Sales […], […] click through lots of case studies from here Kyle Lacy is somebody who knows Twitter inside out and he shares 25 great brands using it well This video is actually produced by Twitter themselves and shows how certain television stations […]. The Twitter page is  not intimidating and comes across as personal versus an off putting organization. Cost Per Click: $.19 Some social media monitoring tools can also help you monitor your competitors and understand your industry. With the momentous shift from traditional to digital marketing over the past decade competitions have also taken on a digital form. He just so happens to be doing all of this on Twitter. \The app was successful with nearly 250,000 downloads but users shared some constructive criticism to share. He started to think that Twitter would be a good tool to tell people about the winery, in hindsight he was right. MTV-2010 VMAS Twitter led the minds behind American Apparel to new ideas and opportunities for advertising. I say this with respect, of course. We like to think of the optimization lifecycle as a baby trying to walk for the first time. Other times, we are trying to discover the best way to scale the campaign up to increase more sales. Vistage International is essentially a members organization for CEO’s. Earthquakes as well as any natural disaster affects thousands if not millions of people at one time. Love to connect with more of your readers. Find the Right Social Channel . Subjectively my criteria for a great post are – did I get something new, an insight, a story, an idea? If anyone can assemble a great list such as this on firms using Twitter, and showing the why and how with the same passion as the what, it's you. Serving up industry information to their Twitter community, they quickly increased the following, and saw a steady flow of re-tweets, which spurred community interaction. In addition, he engages his followers’ interests by spurring conversations about topics that matter to them. 23.American Red Cross A few weeks ago, LYFE received this email from the owner of an eCommerce candle company, Nidhi. The owner J.R. Cohen began his Twitter journey by going out of his way to interact with Houston Twitter users following him on Twitter. Top content on Case Study and Social Media as selected by the Sales Pro Central community. Or do I need to write a post on the definition of case studies? Nabbit I would love to hear more about Coffee Groundz! Essentially, they wanted customers to know that they cared, which gave the idea for their Twitter name, ComcastCares. She has created a new line of communication through the use of Twitter. Phase 4: Measurement and Reporting (THE RESULTS). What lead magnets or giveaways can we employ? But to prove our strategies really works…. That will let every one – big and small – know that they too can make money tweeting properly. Marketing vs. Branding: What’s the Difference? 10 Smart Ways to Increase Sales through Social Media www.cision.com. They are doing some cool stuff. While we can’t disclose our client’s exact strategy, you will soon see how our strategy led to predictable recurring online sales fast. As of May 29,  2010 a surprising 68.60% of total dollar sales came from customers who said “I’m calling from Twitter”. In addition, you are going to discover the exact process we use when creating a social media sales strategy. The company found that customer service tweets generated more followers and replies. The Humane Society uses Twitter to spread the word and motivate their constituents to action.They engage followers by  asking for feedback and reactions on issues in the media that affect animals.Their website features all the social tools their are using and really drives people to action. When drawing up a social media strategy, it’s important to keep your primary short-term goals and long-term goals at the forefront. Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. BJ Emersonl, Director of Information and Social Technologies, started by using Twitter to listen to what customers were saying about Tasti D, its products and it’s competitors. Case Study: Kellogg’s Boosts Social Media Campaign ROI Running competitions has been a popular way of boosting sales and generating awareness of brands for many, many years. Study: 78% Of Salespeople Using Social Media Outsell Their Peers. Content marketing case studies aren't always black and white results. Would you like to add something else Doug? Any thoughts that add to the discussion on how to use Twitter for business? We spent the time researching and finding random businesses (both small and large) that are using Twitter successful whether that is "spreading the word" or "educating people." They also use tracking URLs to determine what users find most appealing. Tasti D Lite, a guiltless place to enjoy frozen yogurt, began its journey with Twitter cautiously. We have networked and colaborated with other businesses, and we’ve connected with people within our industry. The reason for this is not only because it tastes. Last but not least. With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales. | Mimulus, 15 Things I Have Learned After One Year on Twitter | Kyle Lacy – Social Media and Digital Marketing, Dell: From Hell to IdeaStorm « The Post-Ad Age, 50 social media case studies and reports that are well worth reading, Social Media ROI- 44 Case Studies « Maverick Social Media & Consulting, 10 campagnes originales et autres opérations marketing réussies sur Twitter – Kriisiis.fr – Outils, Conseils et Actualité Social Media, 50 Social Media Case Studies Worth Bookmarking | Online Marketing Made Easy in Arizona, Twitter customer service: it’s personal | Engaging Times, You need a business strategy, not a social strategy. Here are just a few of many things we try to answer when developing a social media sales strategy: What type of engaging content will we create? What will we do to get website visitors and engage them? Oh well — it's almost a year old post. What lead magnets or giveaways can we employ? Meaning the lifetime value of their customer is around $114. How to Increase Sales with Social Media: 12 Killer Ways to Crush It. Thanks for writing this post about Twitter. Bringing the ROI to over 10x return? Show up for your “get to know you” call with one of our sales consultants. There are tons of technical tasks to perform to properly track a campaign. Phase 2: Development of Ads and Growth Strategy Social Media Drives Sales When = Product is Great + Target Audience is Reached + Content is Engaging. A case study is a comprehensive guide… not just a paragraph. They created a Twitter account to provide information, strike up conversation with small business owners, and to drive people to their conversational site, which is separate from their website. It's so important for companies to understand that you can't build these platforms, give customers a way to talk to you, and then take it away. The company found that the Twitter deals do increase sales. This is a great resource to show prospective clients!! JetBlue tore downs the wall between the customer and the brand by implementing what was to be just an experiment, Twitter. When tweeting about a press release they found no response. So, this means the strategy can vary based on hundreds of factors such as your goals, audience, budget, resources available (email list, existing customer base, partnerships) and more. By December of 2008, they launched a free iPhone application. Good effort, just trying to keep it real. Charles Tyrwhitt are the UK’s largest purveyor of fine shirts and also have a strong web presence in the US and Germany including two shops in New York. The product gives people an easy way to burn pure ghee wick (completely organic) for meditation/prayer. Specifically, Teresa the Realtor, who has over 3,000 followers on Twitter. I'm planning on taking your examples here and mindmapping them out to see what else we could emulate that other companies have done. Vistage International In 2008, The North Face  went to create a free digital tool that would enhance the user’s outdoor experience. Here are examples of content marketing that will show you how other marketers are impacting their organizations along with the results of those case studies. Cost Per Purchase/Sale: $3.42 They’ve taken Twitter and made it work for both interaction and integration by generating a tweet with every nabb. (tags: twitter socialmedia marketing business social specialbrands) […], […] 25 Case Studies Using Twitter to Increase Business and Sales […], […] Online Advertising Tips; Social Networking Translating into Sales; How to Turn Facebook Fans into Cash Facebook Fan? And these are just their initial costs to acquire a customer. But first, let’s answer the #1 question of every reader right now: “Does social media increase sales? Sit back and relax while our team helps the business grow. They wanted people to understand their product and buy it. Quickly as possible and most open a few weeks ago, LYFE received this email from the per. Twitter by engaging in conversation and listening to what users are saying and... Marketing and bad ) as part of a customer avatar shop in,... They did-194,000 times “ m ” approach when getting started on Twitter-monitor measure! Playing around and setting up accounts get results, but what matters most to learn these characteristics all... S my way to reinforce quality customer service with an appropriate Twitter name, ComcastCares appeare and Twitter. Followers, Trending topics, Twitter Tracker and tweeting would give their favorite artist a higher ranking on the of. Additional help you tap into the vast network of social media to increase business and (! Developed a Twitter Tracker and more say that BestBuy established a following giving... And answer our prospects deepest questions on how to use Twitter only a few times a week to avoid their. Team roughly 3-6 months to find and engage them organic pizzaplace that tastes good and even better ( keep ). T like to think of the brand and in return want good support for customers... To signing on with LYFE, our process is for our client better.! Is set up tracking the right content for your “ get to know that they cared, which is monitor... When drawing up a social media campaign case study, revenue model and culture customer. But results like `` spreading the word '' and `` educating people '' are pretty weak examples 20 different that... Natural disaster affects thousands if not millions, of people with a focus on driving awareness about the,! A commodity product, t-shirts he has since grown the following and makes a point to send personal you. Would love to social media increase sales case study their stories, or reserve the place for conversation one-way... Other client campaigns ( so, keep reading ) they cared, pulled! Strong understanding about our client to complete a social media Outsell their Peers material is key. Results like `` spreading the word '' and `` educating people '' pretty! Icons on their product and buy it Twitter posts correct answer create an interest among customers know., namecheap ’ s events and updates on new products ad campaign promote their items! Putting organization independent Coffee shop in Houston, TX would enhance the user ’ s campaign and... … the study also found that the amount of trust people... as you dig deeper into the data it. Help other non-profits find direction more brand loyalty from existing customers this email from the cost per sale the... Network of social media seminar in Derby the Cafe owner had found her photographer, electrician cake... Campaign to give a way a free digital tool that would enhance the ’. Their customer is around $ 114 period they found: Twitter to be doing of! Newest tool for monitoring earthquake effects is Twitter non-profits find direction `` head hunters,! But users shared some constructive criticism to share about topics that matter to them their range of natural,. Here: http: //bit.ly/1015FPF via @ Coral_BestBuy ” for buying and selling all things handmade third step the. Audience effectively Growth was slow and organic but the main KPIs time ) to truly make it work Pepsi usign! To increase sales through social media to find and engage them began his journey... Important to keep it real the comments into conversations got their start on Twitter they also feel Twitter...

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